Purpose-built for Google Ads compliance. Covers common issues: misleading content, data collection disclosures, destination experience, and restricted content.
FastGrow Compliance Team · Reviewed by FastGrow Policy Desk · Updated 2026-06-22
Pre-launch compliance checking for Google Ads is crucial to ensure smooth ad delivery and avoid policy violations. This guide provides a detailed overview of common violation types, Google Ads platform policies, and compliant rewrite suggestions to help advertisers conduct thorough self-checks before launching campaigns.
Core Capabilities
Google Ads policy coverage: misleading content, data collection, destination, restricted content
Check landing page experience against Google ad policy requirements
Provide Google Ads-compliant fix solutions
Support Search, Display, Video ad formats
Platform Policies, Explained
Business Name Obscurity
Medium
Google Ads requires that ads, assets, and landing pages clearly and explicitly state the name of the product, service, or entity being advertised. Violations include ads lacking a product/company name or display URL, or animated ads failing to clearly show identification information in their final static frame. App ads must also display the app name and download source in the creative or on the landing page, ensuring users can clearly identify the ad content and its origin.
Ads or landing pages that do not specify the name of the product, service, or entity being advertised are prohibited. Examples include ads without a product/company name or display URL, animated ads that fail to clearly show identification information (e.g., product/company name, logo, or display URL) in their final static frame, and app ads that do not display the app name and download source in the creative or on the landing page.
Gray area: No exceptions. Suggestions include ensuring ads contain the product/company name or display URL, animated ads clearly show identification information in their final static frame, and app ads display the app name and download source in the creative or on the landing page.
Advertising to Children
Medium
Google Ads policy prohibits personalized advertising to minors or collecting personal information within content directed at children. Ad content must be child-appropriate, free from purchase incitement, misleading claims, or false statements. Even generally permissible categories like alcohol, gambling, adult media, dangerous products, speculative finance, cosmetic procedures, privacy deception, sensitive topics, pornography, or violence are strictly restricted when advertised within child-directed content.
Prohibited: Personalized advertising to minors. Prohibited: Using any third-party tracking tools or attempting to collect personal information in content set as child-directed. Prohibited: Inciting children to purchase products, or to urge parents or others to purchase products. Prohibited: Misleading children, or publishing any deceptive or unverified claims.
Gray area: No exceptions. Ads must not target minors or serve personalized ads in child-directed content. Ads must not use third-party tracking tools or attempt to collect personal information. Ads must not be deceptive, unfair to the target audience, or inappropriate for them. All claims in ads must be substantiated in the video. Ads must not incite children to buy products or urge parents to do so.
Circumventing Systems
High risk
Google Ads strictly prohibits advertisers from running ads, content, or landing pages that attempt to deceive or circumvent the ad review process. This includes creating variations of disapproved ads to evade detection, cloaking (showing compliant pages to Google while users see violating content), abusing multiple accounts to continue violations, or submitting false information during verification. Violating this policy is considered a severe violation and will result in immediate Google Ads account suspension without prior warning.
Prohibited: Ads, content, or landing pages that attempt to deceive or circumvent the ad review process. Examples include creating variations of disapproved ads, domains, or content to bypass enforcement mechanisms and detection systems; creating new accounts after an account suspension; cloaking real content; and multi-account abuse.
Gray area: Slightly different content can be shown to different users (e.g., different language landing pages), provided the advertised product or service remains consistent for all. Redirects and appropriate click trackers are allowed, as long as they are not used to hide policy-violating content. Ads disapproved due to editorial issues (e.g., formatting or spelling errors) will not result in account suspension under this policy.
Capitalization
Medium
Google Ads policy mandates professional and editorial standards for ad content, prohibiting the misuse or improper use of capitalization, such as excessive or flashy capitalization. However, non-standard capitalization may be permitted for coupon codes, common abbreviations, trademarks, brand names, and product names after an appeal and review. This policy aims to ensure ads are clear, professional, useful, and provide a good user experience.
Prohibited: Improper or non-standard use of capitalization. Examples: Excessive or flashy capitalization, such as: FLOWERS, FlOwErS, F.L.O.W.E.R.S. Restricted: Non-standard capitalization in coupon codes, common abbreviations, trademarks, brand names, and product names may be allowed after an appeal and review.
Gray area: Exceptions for coupon codes, common abbreviations (e.g., 'ASAP'), trademarks, brand names, and product names allow for non-standard capitalization after an appeal and review.
Unavailable Offers
Medium
Google Ads policy mandates that ad content be truthful and transparent, avoiding misleading promotions. Ads or landing pages must not intentionally conceal product information or provide false details, specifically prohibiting the promotion of unavailable, out-of-stock, expired, or inaccurately priced products, services, or promotional offers. Calls to action in ads must be easily fulfillable on the landing page to maintain user trust and informed decision-making.
Prohibited: Promoting products, services, or promotional offers that are unavailable or difficult to find on the landing page. Examples: Advertising out-of-stock products; promoting expired offers; advertising inaccurate prices; calls to action in ads that are not easily fulfillable on the landing page. Prohibited: Ads or landing pages that intentionally omit relevant product information to deceive users.
Gray area: No exceptions. Suggestions include ensuring that products, services, or promotional offers advertised are genuinely available, in stock, and accurately priced on the landing page, and that calls to action are easily fulfillable.
Before / After: Compliant Rewrites
✗ High-risk
Buy Now! The Best Products Await!
The ad fails to clearly specify the name of the product, service, or entity being advertised, violating the business name obscurity policy and preventing users from identifying the ad content and source.
LIMITED TIME SALE! BUY ONE GET ONE FREE! SHOP NOW!
The ad uses excessive or flashy capitalization, such as 'LIMITED TIME SALE!', violating capitalization guidelines and impacting the ad's professionalism and readability.
✓ Compliant
Limited Time Sale! Buy One Get One Free! Shop Now!
The ad incites children to urge their parents to buy a product, violating the advertising to children policy and potentially leading to ad disapproval.
Does your ad clearly state the product/company name or display URL?
Does your ad avoid personalized content or collecting personal information from minors?
Does your ad content or landing page avoid any attempts to deceive or circumvent Google's review systems?
Does your ad copy avoid excessive or flashy capitalization?
Are the products, services, or offers advertised genuinely available, in stock, and accurately priced?
Does your ad content avoid explicit sexual, violent, or hate-inciting material?
How It Works
Step 1
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Step 3
Detect Risks
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Frequently Asked Questions
What happens if my Google Ads account violates a policy?▼
Policy violations can lead to ad disapproval. For severe violations, such as circumventing systems, your Google Ads account may be immediately suspended without prior warning. Other violations typically receive at least a 7-day warning before potential account suspension.Official source
Can I use trademarks in my Google Ads?▼
Yes, but advertisers are responsible for correctly using trademarks in their ad text, assets, and business information. Unauthorized use of trademarks may lead to Google removing ads or assets in response to a trademark owner's complaint.Official source
Are there specific rules for advertising to children on Google Ads?▼
Yes, Google Ads policy prohibits personalized advertising to minors or collecting personal information within child-directed content. Ad content must be child-appropriate, free from purchase incitement, misleading claims, or false statements. Many sensitive categories (e.g., alcohol, gambling, adult content) are strictly restricted when advertised within child-directed content.Official source
What information must be disclosed for financial products or services?▼
Advertisers promoting financial products or services must clearly disclose the physical address of the financial service provider, relevant fees, and links to third-party certifications or endorsements (if an affiliation is claimed) on their landing pages. All disclosures must be clearly visible without requiring clicks or hovers.Official source
Can I advertise free desktop software on Google Ads?▼
Yes, but only if you are the official distribution site. Advertisers must be the official distribution site, and the ad must include the software's name. Cloud services are not subject to this policy.Official source
The information provided on this page is for reference only and does not constitute legal or compliance advice. Google Ads policies are subject to continuous updates, and final ad approval and violation determinations are at Google's sole discretion. Advertisers should regularly consult official policies to ensure ad compliance.
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