Pre-Launch Compliance Check· Meta · TikTok · Google
Frame-Level Compliance Scanning for Video Ads
Purpose-built for video ad compliance. Frame-by-frame analysis of visuals, text overlays, background music, and voiceovers against platform video ad policies.
FastGrow Compliance Team · Reviewed by FastGrow Policy Desk · Updated 2026-06-22
Video ad compliance checking primarily focuses on video-specific risks such as visuals, voiceover/captions, background music rights, and misleading demonstrations, ensuring that ad content adheres to platform policies.
Core Capabilities
Frame-by-frame analysis for potential video violations
Detect text overlay and background music copyright risks
Analyze voiceover and audio for sensitive content
Multi-platform video ad policy comparison checks
Platform Policies, Explained
Video Ad Requirements
Medium
Video ads must comply with platform policies covering video length, data collection, format, availability, content clarity, quality standards, explicit content, copyright, and third-party ad serving. For instance, unskippable in-stream ads in auction campaigns cannot exceed 30 seconds, and those in reservation campaigns cannot exceed 60 seconds, while skippable in-stream ads have no length limit. Video content must be clear, professional, and easy to understand, prohibiting blurry, low-resolution, or shaky footage. Ads must not use copyrighted film clips or music without permission.
Video ads must comply with standard Google Ads policies, including video length, data collection, acceptable formats, availability, content clarity, quality standards, explicit content, copyright, and third-party ad serving.
Video ads must provide a high-quality user experience, with all video content being clear, professional, and easy to understand. The policy explicitly prohibits videos containing illegible text, poor audio quality, or blurry or unrecognizable imagery, ensuring users receive relevant and useful information.
Ads with video containing illegible text, poor audio quality, or blurry or unrecognizable imagery will be disapproved.
Ads must not contain content that infringes upon any third-party intellectual property rights, including copyright, trademark, or other legal rights. This encompasses promoting or selling counterfeit products, or misappropriating another company's trademarks (names or logos) and/or unique features to impersonate genuine products. Using similar or confusingly similar logos, spellings, or color schemes to well-known brands in ad creatives or copy, or unauthorized use of another's likeness, signature, or brand slogan to build trust, may constitute infringement.
Ads must not contain content that infringes upon the intellectual property rights of any third party, including copyright, trademark, or other proprietary rights.
Gray area: Compatible products: e.g., "iPhone charging cable" - allowed, but without Apple logo; Used genuine products: must be clearly labeled "used," reasonable price; Homage/inspired by: no brand identifiers, clearly state not genuine; Suspected infringement but undetermined: similar design without obvious trademark - suggest marking as medium risk; "Chanel-style jacket" (without mentioning Chanel)
Misleading and False Content
Medium
Ads are prohibited from containing false, misleading, or exaggerated claims about product effectiveness, as well as inconsistent information. For example, promises or exaggerations of product effects (like "instantly get slender legs") are not allowed, nor are absolute terms such as "TikTok's #1 ranked." Visual elements designed to mislead user interaction (e.g., fake play buttons) are also forbidden. Significantly modified AI-generated content must be clearly disclosed. The use of before-and-after comparison images to promote significant changes in the human body is prohibited.
TikTok is committed to ensuring ad content is truthful and credible. This policy prohibits ads containing false, misleading, or exaggerated claims about product effectiveness, as well as inconsistent information.
Gray area: Comparative statements may be allowed in ads, but require evidence or clear disclaimers.
Violent and Graphic Content
High risk
Ads must not contain content that is frightening, sensational, or excessively violent. This includes visual content depicting or describing acts of bodily harm, killing, torture, war, criminal behavior, and extreme physiological phenomena such as excessive bleeding, exposed organs, or dismemberment. Violent or graphic content with artistic, historical, or educational value may be allowed under appropriate circumstances, but must be clearly labeled and restricted, for example, by setting age limits.
Ads must not contain content that is frightening, sensational, or excessively violent.
Gray area: Some scenes may contain violence, but the violence is not primarily graphic, and does not depict overly gruesome details of death or bodily harm.
Health and Wellness
High risk
Ads promoting weight loss products or services, beauty products, or cosmetic surgery are only permitted for audiences aged 18 and over. Ads must not implicitly cause users to develop any negative self-perception about their body image, and are prohibited from using language and imagery that shames, demeans, or exaggerates user body flaws, such as "ugly," "flabby," or "no one likes you." Users must not be induced into self-negation through "comparison images" or "rating scores." The promotion of sexual enhancement products, adult toys, or services is also forbidden.
Ads promoting weight loss products or services, beauty products, or cosmetic surgery are only permitted for audiences aged 18 and over. Furthermore, when promoting personal health products, ads must not implicitly cause users to develop any negative self-perception about their body image.
Gray area: "Enhancing male health" is not a violation in itself, but references to "potency," "sexual performance," or "ability enhancement" are.
Before / After: Compliant Rewrites
✗ High-risk
Elephant legs beyond help? XX Slimming Pills promise to get rid of pear-shaped body in 3 weeks, 10x refund if ineffective!
Exaggerates product effects, implies user body flaws, and promises unverified results.
✓ Compliant
Discover XX dietary supplements (18+), designed to support a healthy physique when combined with regular exercise and a balanced diet. Consult a physician for details.
I will not hesitate to stab a knife into your chest and watch you bleed to death.
Contains frightening, sensational, and violent content, depicting bodily harm.
✓ Compliant
This film explores the complexities and conflicts of human nature through a tense plot. Please note, the film contains some violent scenes and is recommended for viewers aged 18 and above.
Is the video clear and stable, is the text legible, and is the audio clear without static?
Have all background music, images, and brand logos used in the video been authorized, or are they owned by you?
Does the video content contain any exaggerated, false, or unverified product claims (e.g., "lose 10kg in 7 days," "instantly get slender legs")?
Does the video contain any graphic, violent, nude, sexually suggestive, or otherwise disturbing visuals? If so, has it been appropriately handled or age-restricted?
Does the video avoid discrimination, denigration, or negative portrayal of specific groups (e.g., based on race, gender, disability)?
Does the video feature minors drinking, smoking, gambling, or engaging in dangerous activities?
Does the video ad clearly disclose AI-generated content, especially significantly modified media?
From Real Detection Data
~20%
Share of top rejection category (TikTok广告政策)
Anonymized aggregation from 74 real checks
~51%
Share of high-risk assets
From 74 real checks (anonymized)
How It Works
Step 1
Upload Asset
Step 2
Select Platform
Step 3
Detect Risks
Step 4
Get Report
Frequently Asked Questions
Can I use popular songs as background music in my video ads?▼
You may not use popular songs as background music in your video ads unless you have obtained authorization from the copyright owner. Unauthorized use of third-party intellectual property can lead to ad disapproval.Official source
Are before-and-after comparison images of products allowed in video ads?▼
Most platforms prohibit the use of "before-and-after" comparison images to promote significant changes in the human body or exaggerate product effects, as this can lead to false or unrealistic perceptions of product efficacy. If comparative statements are allowed, they typically require evidence or clear disclaimers.Official source
What are the specific requirements for video ad visuals and audio quality?▼
Video ads must be clear, professional, and easy to understand. Content with illegible text, poor audio quality, or blurry/unrecognizable imagery is prohibited. Video length, format, and resolution must also meet platform standards; for example, Google Ads requires video content to be clear, professional, and easy to understand.Official source
Can children appear in video ads?▼
Platforms have strict restrictions on ad content involving children, prohibiting depictions of child sexual abuse, physical abuse, emotional abuse, or inappropriate nudity. Minors are also forbidden from engaging in illegal activities (e.g., drinking, gambling, smoking) or dangerous/immoral activities. In some cases, such as promoting swimwear or educational content, moderate depiction of children may be allowed, but caution is advised.Official source
How can a video ad containing violent or graphic content be compliant?▼
Ads must not contain frightening, sensational, or excessively violent content. If violent or graphic content has artistic, historical, or educational value, it may be allowed under appropriate circumstances, but must be clearly labeled and restricted, such as with age limits (e.g., 18+), and avoid depicting overly gruesome details.Official source
The compliance information provided on this page is for reference only and does not constitute legal advice. The final compliance of ad creatives is subject to the discretion of each advertising platform.
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